Lim Sau Hoong is CEO and Executive Creative Director of 10AM Communications, an advertising agency that Ms Lim founded in 2000. Since its founding, 10AM has garnered more than 300 awards including Cannes, the One Show, the British Designer & Art Directors club, Clio and Communication Arts.
Identified for her unique creative talent, Sau Hoong was invited to join the Planning Committee for the 2008 Beijing Olympics' Opening Ceremony as visual advisor, and contributed to the success of the Beijing Olympics. She headed the Shanghai World Expo 2010 Singapore Pavilion Advisory Panel from 2008 to 2010, and chaired the Speak Mandarin Council (Singapore) from 2008 to 2011. She was also Chairperson for the Public Education Committee of the National Council for Problem Gambling and member of the National Parks Board. Sau Hoong is also a Member of the 5th Singapore Note and Coin Advisory Committee. In June 2013, she was appointed Chairperson of the Chinese Development Assistance Council (CDAC) Stakeholders Communications Committee and in August 2013, appointed Member of the Singapore50 Culture and Community Committee. She was re-appointed as Director of the Singapore Chinese Orchestra Board.
Sau Hoong has sat on the jury for many international advertising festivals including Cannes, Clio, Times Asia Pacific Advertising Awards, the New York Advertising Festival, and London International Advertising Awards. She was also a jury member on the inaugural President Design Award in Singapore. Sau Hoong was nominated as one of the top three most influential persons in media, marketing, and advertising in Singapore.